Marketing Automation Specialist

The Marketing Automation Specialist is a digital marketer and skilled collaborator, who will play a major role in managing, planning and executing marketing campaigns for the Energy and Sustainability Services (ESS) business globally.

This role is critical to the overall success of the entire marketing team. The individual will collaborate with other marketing team members to develop and implement the mass marketing strategy used to engage with our audience and ultimately deliver leads to the global commercial teams. The Marketing Automation Specialist will engage in all aspects of our mass marketing campaigns, including content review, pre-engagement best practice, email testing, audience management, and metric tracking. The individual will support with lead management and reporting using our suite of marketing software and tools. The individual will work closely with their marketing colleagues to deploy and refine high-performing communications, delivering leads to the commercial teams, and sharing insights to our stakeholders.

Your Key Responsibilities

• Build and evolve mass marketing campaigns by testing and learning what is most effective with

    our audience

• Ensure email design and layout are optimized and user friendly

• Proofread all marketing messages and thoroughly test emails before sending

• Build landing pages and lead generation forms, optimized to convert

• Nurture and grow our list of contacts by converting our audience with strong calls to action

• Implement marketing automation paths based on campaign workflows and/or internal processes

• Assist with the lead management process which includes capturing, qualifying and passing leads

    to commercial teams for action

• Assist with the management and maintenance of the marketing database in accordance with data

   protection laws, and in collaboration with global marketing teams

• Set, interpret and share campaign metrics with the team, translating the data into simplified

    insights

• Maintain clear and coherent communication, both verbal and written, to understand campaign

   requests and share results with stakeholders

• Contribute to the evolution of the mass marketing strategy, providing recommendations and

   testing new solutions as we continue to grow the business

• Stay up to date with the latest techniques and marketing automation methods

• Be a key member of a growing business, supporting organizations on their energy and

   sustainability journey, having the opportunity to grow and develop skills to seize opportunities for

   career progression