Schneider Appoints New Vice President of Marketing Communications for Pacific Zone

Schneider Electric, the leader in digital transformation of energy management and automation, has announced a significant addition to its Pacific Zone leadership team by appointing Josette Addinall as Vice President of Marketing Communications and Digital Customer Relationships.

Taking on the new post, Josette will be based at the Schneider Electric Pacific headquarters in Macquarie Park, Sydney. She will lead marketing, communications, and digital customer platform teams across Australia and New Zealand.

Welcoming Josette’s appointment, Pacific Zone President and Managing Director Gareth O’Reilly said, “We’re very excited to welcome Josette onboard. Josette brings a wealth of experience in marketing and robust leadership skills, coupled with her passion for digital innovation and data driven approach.” 

“We are impressed with Josette’s agile and strategic thinking, and her vision for the next chapter in Schneider’s storytelling and customer engagement.”

“I’m delighted to join Schneider, a company with sustainability, efficiency and progress for all at the heart of its purpose,” Josette said. “I look forward to working with the global marketing and local leadership teams to continue to drive brand and business growth. Centre to this will be focusing on creating seamless digital experiences for our customers and frontline teams alike. 

She added, “It’s such an interesting time in Schneider Electric Pacific’s digital transformation journey. I look forward to helping shape the future direction of the global brand here in the Pacific and to work closely with some of the most innovative minds in the industry.”

A seasoned marketing leader, Josette possesses over 16 years’ experience in marketing across a diverse range of positions both in Australia and overseas.

In her latest role of Marketing Director at Telstra, Josette drove digital marketing transformation while managing to achieve a significant growth in sales pipeline through marketing initiatives and raised brand awareness within the target audience. 

Before her eight years’ service at Telstra, Josette had worked as Business Director at DDB Australia, leading globally recognised multi-award-winning advertising campaigns.

Josette succeeds Chris Quinn, who after 25 years at Schneider Electric in Australia and New Zealand has taken on the role of Vice President Marketing Communications Digital Customer Experience for East Asia and Japan, based in Singapore.