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APC by Schneider Electric Launches the Channel Partner Program to Support its Partners and Customers in the Egyptian Market

Cairo, Egypt: 17 September 2015: APC by Schneider Electric, a global leader in critical power, cooling services and data centers, recently announced the launch of its NEW Channel Partner Program (CPP), offering Schneider Electric business partners training on the company’s latest innovative products and solutions, especially in the field of data centers. As part of the program, numerous Schneider Electric partners across Egypt attended the training sessions hosted by the technical, sales and marketing teams of APC.

CPP is a training program tailored to provide business partners with all details and instructions on Schneider Electric products and solutions, empowering them to act as trusted advisors to their customers, while enabling them to increase sales and profitability and become more successful on the operational level,” said Moneim El Fakharany, Vice President for Information Technology, Schneider Electric Egypt & North East Africa. “A large number of Schneider Electric’s business partners have participated in the program including; IT value added resellers, system integrators, retailers, consultants, mechanical contractors, distributors and service partners”.

“As a market leader, APC by Schneider constantly seeks to provide partners with an even more beneficial experience. The Channel Partner Program, which was first introduced in Egypt in 2007, is tailored to offer the services and tools necessary for our partners to be more successful and achieve more profitability with fewer resources in a connected world that is witnessing an increasing demand on energy,” said  Heba El Toukhy, Channels Manager Schneider Electric Egypt & North East Africa. “We believe our actions today lead us to a better tomorrow by combining IT, automation, energy efficiency, and using renewable energy resources. These factors together will increase operational performance, enable better decision-making and achieve sustainability leading to a prosperous industrial and economic future."

Additionally, Schneider Electric recognized a number of the company’s top business partners for 2014 and the first half of 2015 based on their overall revenue achievements with Schneider Electric. As key partners, they play a vital role in enhancing the company’s presence in the Egyptian market, the hub for Schneider Electric in the Arab region, Middle East and North Africa, to serve its growing customer base.

In the light of the transformation of business and society through urbanization, digitization and industrialization; Schneider Electric supports its customers and business partners with technical support services and latest applications through its initiatives, training programs, and advanced applications. Schneider Electric recently launched the CCC app to provide customers with easy access to expert assistance with 24/7 support service, allowing them to access in depth information at any time. Schneider Electric also launched its new application E-Cat, which offers customers convenient access to up-to-date info on Schneider Electric's products and in-depth information that is available at all times.

Schneider Electric’s significant efforts come as a part of its new brand strategy “Life Is On”, fueled by Schneider Electric’s Operational Intelligence Approach to the Internet of Things. The approach will transform how people and organizations consume energy, better automate industrial processes, and increase the quality of business decisions, while improving their lives.