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Schneider Electric launches ‘Switch on India’ campaign in Pune to expand retail presence in Maharashtra

Schneider Electric launches ‘Switch on India’ campaign in Pune to expand retail presence in Maharashtra

• Market for low-voltage electrical products in Maharashtra pegged at Rs 750 crore
• Thrust on industrial safety and affordable housing to drive demand for retail products

Pune: June 29, 2017: Schneider Electric, the global specialist in energy management and automation, has firmed up plans to acquire a bigger market share in the Rs 5000 crore market for low voltage electrical products such as MCBs, RCCBs, Distribution Boards, Switches & Sockets across India. As part of its expansion drive in Maharashtra, the low-voltage electrical retail market for which is pegged at Rs 750 crore, the company today unveiled its mobile Van Campaign ‘Switch on India’ in Pune in a bid to reach out to end customers.

Under the initiative, Schneider will showcase its range of green low-voltage electrical products in Pune and engage with local electricians and retailers to generate awareness around safety and efficiency. The van will display Schneider Electric Final Distribution (FD) and Wiring Devices (WD) products. A total of 8 such vans will travel across different electrical markets in the country, covering close to 100 cities over the next one month. The van will travel across the states of Andhra Pradesh, Rajasthan, Tamil Nadu, Karnataka, Maharashtra, Chhattisgarh, Gujarat and Kerala.

An initiative in line with the Government’s ‘Smart City Mission’ and ‘Digital India’ initiatives: - the presence of this van is focused around to facilitate a deeper engagement with the electrician base and the retail network. The campaign will also generate awareness around safety and energy efficiency amongst Schneider Electric’s channel partners.

Speaking on the occasion, Mr. Srinivas Shanbhogue, VP - Retail Business, Schneider Electric India, said, “The low-voltage electrical equipment industry in India is poised for robust growth in the wake of government’s thrust on 24x7 power, quality power, focus on industrial safety and higher demand due to affordable housing.

Schneider is committed to be a part of this change. The mobile Van campaign is a testimony to our commitment towards green India and spreading awareness about the importance of safety, standardisation and sustainable solutions for the end users. Retailers, suppliers and electricians constitute an important part of the value chain of the electrical retail market; an awareness programme aimed to engage them through this campaign will help us add more value to the lives of end consumers.”

Buildings, both residential and commercial - are currently responsible for more than 40% of global energy and one third of global greenhouse gas emissions. Through its green range of products, the company seeks to reduce the carbon footprint of buildings which can play a key role in mitigating climate change in India.

Schneider Electric is already executing an Electrician Training program under which it has trained more than 50,000 electricians across India. The company plans to open training centres in 500 districts across the country and help set up a Centre of Excellence focused on power, solar and automation sectors. It has partnered with the Ministry of Skill Development & Entrepreneurship to cooperate in reducing the huge skilled manpower gap in India's power sector. Under this initiative, the company will also support 100 basic electrician labs under the Pradhan Mantri Kaushal Vikas Yojana (PMKVY).

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