Schneider Electric eyes retail growth in Karnataka, launches ‘Switch on India’ campaign in Bengaluru
• Market for low-voltage electrical products pegged at Rs 1200 crore in Southern region, Rs 500 crore in Karnataka
• Company has state-of-the art manufacturing facilities in Hyderabad and Chennai to cater to domestic and global product demand
Bengaluru: June 28, 2017: Schneider Electric, the global specialist in energy management and automation, today launched its mobile Van Campaign ‘Switch on India’ in Bengaluru in a bid to strengthen its retail presence in the low-voltage electrical equipment segment in the region. The market for low voltage electrical products such as MCBs, RCCBs, Distribution Boards, Switches & Sockets is pegged at Rs 5,000 crore across India, while that of Karnataka is estimated at Rs 500 crore.
Under the campaign, Schneider will showcase its range of green low-voltage electrical products in Karnataka and engage with local electricians and retailers to generate awareness around safety and efficiency. The van will display Schneider Electric Final Distribution (FD) and Wiring Devices (WD) products. A total of 8 such vans will travel across different electrical markets in the country, covering close to 100 cities over the next one month. The van will travel across the states of Andhra Pradesh, Rajasthan, Tamil Nadu, Karnataka, Maharashtra, Chhattisgarh, Gujarat and Kerala.
An initiative in line with the Government’s ‘Smart City Mission’ and ‘Digital India’ initiatives: - the presence of this van is focused around to facilitate a deeper engagement with the electrician base and the retail network. The campaign will also generate awareness around safety and energy efficiency amongst Schneider Electric’s channel partners.
Speaking on the occasion, Mr. Srinivas Shanbhogue, VP - Retail Business, Schneider Electric India, said, “We are keen to tap the opportunities in the low-voltage electrical equipment market in Karnataka given the focus of the government towards electrical safety. Increasing urbanisation, industrial growth and shift towards affordable housing are likely to be key growth triggers for us in expanding our footprints in the retail market. The mobile Van campaign is a testimony to our commitment towards green India and spreading awareness about the importance of safety, standardisation and sustainable solutions for the end users.”
Retailers, suppliers and electricians constitute an important part of the value chain of the electrical retail market; an awareness programme aimed to engage them through this campaign will help Schneider Electric add more value to the lives of its end consumers.
Buildings, both residential and commercial - are currently responsible for more than 40% of global energy and one third of global greenhouse gas emissions. Through its green range of products, the company seeks to reduce the carbon footprint of buildings which can play a key role in mitigating climate change in India.
Schneider Electric is already executing an Electrician Training program under which it has trained more than 50,000 electricians across India. The company plans to open training centres in 500 districts across the country and help set up a Centre of Excellence focused on power, solar and automation sectors. It has partnered with the Ministry of Skill Development & Entrepreneurship to cooperate in reducing the huge skilled manpower gap in India's power sector. Under this initiative, the company will also support 100 basic electrician labs under the Pradhan Mantri Kaushal Vikas Yojana (PMKVY).