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MarCom Development Specialist

Location(s):
Gurgaon (Haryana), India
Categorie(s):
Marketing
Req ID:
006MYT

Job Description

KEY RESPONSIBILITIES

Content Creation

  • Online - For all digital channels including website
  • Offline – key projects, ppts and campaigns, events …
  • Perform keyword, industry and competitive research to contribute to content marketing strategy, and collaborate with content contributors to create high-quality content around relevant campaigns
  • Produce creative visual assets (photographs, videos, infographics, GIFs, stop-motion) for website, email marketing, blog and social media usage
  • Contribute to overall digital growth and content strategy
  • Own and create editorial calendars and syndication schedules for all digital channels
  • Generate, edit, publish and share daily content (original text, images, video or HTML)
  • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Platform Management

  • Maintain company website, ensuring all content is up-to-date, accurate and follows brand guidelines and web best practices
  • Maintain companies’ social media platforms including Facebook, LinkedIn, Instagram ensuring all content is up-to-date, accurate and follows brand guidelines

Analytics

  • Contribute to SEO activities - analyzing competitors, keyword research, technical SEO and identifying link building opportunities
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, provide SEO improvement recommendations
  • Analytics - optimize and analyze digital campaigns, reporting learnings to be applied to other digital activities

#LI-RJA


Qualifications

Essential Qualifications

  • Post-secondary education with a degree or diploma in Digital Marketing/Marketing, Business or Communications
  • Min 5 years proven working experience in social media marketing or as a Digital Communications executive and/or marketing communication
  • Experience of creating digital graphics e.g. Photoshop skills
  • Fluency in English - Strong writing, editing experience, able to identify stories and write for the web 
  • Demonstrated proficiency with the use of popular social media platforms including Facebook, Twitter, LinkedIn, lnstagram, and others
  • Understanding of SEO best practices and strategies with Adequate knowledge of CRO and SEO, Web analytics tools e.g. Google Analytics etc
  •  

 

Desired Qualifications

  • Detail-oriented with strong Internet usage skills and excellent working knowledge of Microsoft Office
  • Strong organizational skills with the ability to multitask, prioritize, and successfully meet guidelines and manage multiple projects
  • Excellent interpersonal and communication skills with the ability to work with people from different backgrounds

Schedule: Full-time
Req: 006MYT
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