Marketing strategy
When you're ready to get down to business, it's time for a marketing strategy that covers your objectives and how you plan to achieve them.
How to start and run your own business?
Where to get support? Take your first steps with Schneider Electric as a partner. We're on your side, every step of the way.
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Find out everything you need to know about starting your electrical business – get dedicated advice and support from the global specialist in energy management and automation.
Maximize your company’s reach by partnering with us
Digital visibility
To build your business, you need to be visible on the web, which means leveraging search engines and social networks.
Direct mail campaigns
A direct mail campaign with a strong, persuasive message can help boost your sales, enhance customer loyalty, and generate new business.
Story of an electrician: Australia
Follow Bob Cross throughout his daily routine in and around his home in Australia and notice his commitment to both his electrical work and family.
Take your company and customers' satisfaction to new levels
Keep customers happy
Happy customers can generate more and better sales, lead to valuable referrals and directly affect the success or failure of your business. So how do you keep them happy?
Top sales tips
Successful sales are all about selling yourself. Your goal isn't just to land a project today, but to start a relationship that could lead to more and bigger sales in the future. Here are some simple yet critical tips on preparation, presentation and follow up.
Run your business without bottom-line concerns
Create a successful budget
For your business to succeed, clearly your revenues have to be higher than your costs. Setting clear objectives for sales and spending is critical. So is carefully monitoring your actual expenses and revenue against your forecast.
Raise financing
You have the skills, the plan and the passion to set up your own business. But do you have enough capital? Typically new businesses need some form of financial assistance. Do you?
Control costs
Every business has to control costs in order to hang on to earnings in a tough economy. The best way is to establish good habits, set up rules and stick to them.
Manage cash flow
Managing and forecasting cash flow is critical to business success. All the sales and deliveries in the world won't matter if you can't collect. Poor cash flow management is one of the top reasons good businesses fail.
Collect cash
For small businesses in particular, every bit of revenue counts. Good customers make all your hard work worthwhile, but unfortunately, not all customers are the same Sometimes you have to chase down payments.
Story of electricians: Indonesia
To an electrician like 32-year-old Ismail Mubarokah, a Schneider Electric partner, the role offers more rewards than risks. Apart from the achievement he has made in his career, he has also gained a vital support system – his family – along his way.