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Overview
Increasing home electrification, rising energy costs and climate concerns are reshaping consumer priorities, with energy efficiency and sustainability at the forefront of homeowners’ minds.
Discover how consumers are trying to reflect their values in their home energy actions, and the missed opportunities and gaps between intentions and practice.
Explore the transformative role of smart technology, including AI and energy management systems, in optimizing energy use and reducing carbon emissions. And, how the often-overlooked electrical panel is evolving into a vital component for modern, energy-efficient, and resilient homes.
Key findings


  • 01

    Energy Efficiency Top of Mind

    • Nearly 48% of respondents rank energy efficiency as their primary concern due to rising costs and climate pressures.
    • 38% aspire to achieve energy independence by generating their own power.

  • 02

    Climate Change & Homes

    • 50% of consumers are willing to sacrifice personal comfort to reduce emissions.
    • Smart lighting and voice assistants top the list of preferred smart devices, highlighting a shift toward sustainable convenience.
    • Affordability remains a challenge, with 52% agreeing smart home tech is too expensive.

  • 03

    Home Energy Actions

    • Everyday actions like switching off lights are routine for 58% of respondents, but adoption of impactful energy-saving upgrades remains limited.
    • 42% of respondents believe smart home devices offer an easy way to reduce energy consumption.
    • Smart lighting (24%) and smart thermostats (21%) are the most common devices aiding in reducing energy use.

  • 04

    Understanding the Role of the Electrical Panel

    • While 62% know their electrical panel’s location, 22% are unsure of its function, and 16% don’t know where it is at all.
    • 33% of EV charger and heat pump adopters upgraded their panels but lack clarity on necessity.
    • Future-ready panels are poised to manage complex energy loads while integrating renewable solutions seamlessly.

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