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    Steps to start a business

    Starting and running your own electrical business requires not only technical skills, but business advice, capital and a sound business plan as well. An alternative is to purchase an electrical contractor franchise with expertise and branding built right in. But if your dream is to run your very own business, read on for a broad outline of the steps to follow.

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Find out everything you need to know about starting your electrical business – get dedicated advice and support from the global specialist in energy management and automation.

Maximize your company’s reach by partnering with us

 

Marketing strategy

When you're ready to get down to business, it's time for a marketing strategy that covers your objectives and how you plan to achieve them.
 

Digital visibility

To build your business, you need to be visible on the web, which means leveraging search engines and social networks.
 

Direct mail campaigns

A direct mail campaign with a strong, persuasive message can help boost your sales, enhance customer loyalty, and generate new business.

Story of an electrician: Australia

Follow Bob Cross throughout his daily routine in and around his home in Australia and notice his commitment to both his electrical work and family.

Take your company and customers' satisfaction to new levels

 

Keep customers happy

Happy customers can generate more and better sales, lead to valuable referrals and directly affect the success or failure of your business. So how do you keep them happy?
 

Top sales tips

Successful sales are all about selling yourself. Your goal isn't just to land a project today, but to start a relationship that could lead to more and bigger sales in the future. Here are some simple yet critical tips on preparation, presentation and follow up.

Run your business without bottom-line concerns

 

Create a successful budget

For your business to succeed, clearly your revenues have to be higher than your costs. Setting clear objectives for sales and spending is critical. So is carefully monitoring your actual expenses and revenue against your forecast.
 

Raise financing

You have the skills, the plan and the passion to set up your own business. But do you have enough capital? Typically new businesses need some form of financial assistance. Do you?
 

Control costs

Every business has to control costs in order to hang on to earnings in a tough economy. The best way is to establish good habits, set up rules and stick to them.
 

Manage cash flow

Managing and forecasting cash flow is critical to business success. All the sales and deliveries in the world won't matter if you can't collect. Poor cash flow management is one of the top reasons good businesses fail.
 

Collect cash

For small businesses in particular, every bit of revenue counts. Good customers make all your hard work worthwhile, but unfortunately, not all customers are the same Sometimes you have to chase down payments.

Story of electricians: Indonesia

To an electrician like 32-year-old Ismail Mubarokah, a Schneider Electric partner, the role offers more rewards than risks. Apart from the achievement he has made in his career, he has also gained a vital support system – his family – along his way.
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