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APC by Schneider Electric names MMEM distribution partner of record

Sydney NSW, Australia


APC by Schneider Electric will now be even more accessible to over 15,000 contractors and electricians across the country following the announcement of a new partnership with MM Electrical Merchandising (MMEM), the leading distributor of electrical, communications and data, solar, lighting and associated electrical components and equipment in Australia. 

Supporting datacentre and Industrial Edge applications, the partnership enables the full range of the APC portfolio to be available at 17 MMEM branches across Australia in the initial stage. 

The portfolio consists of UPS up to 40KVA, Racks and PDUs and APC’s Micro Data-centre solutions.

Commenting on the partnership, Joseph Vijay, General Manager, Channel & Alliances for Schneider Electric’s IT Division, Pacific region said, “We’re delighted to welcome MMEM aboard as a distribution partner of record. The partnership represents a major step we have taken to expand our area of service, so that electricians can be better supported with more localised access to our products and solutions.

“We have noticed a burgeoning demand for smarter industry, autonomous infrastructure and sustainable energy solutions both globally and in Australia, especially in the space of electrical technology and operational technology.

“In response, we have been ramping up our investment in multiple areas, such as growing our team and launching a new Industrial Edge program with dedicated training and solution workshops.”

Rupert Blatch, Executive General Manager – Commercial from MM Electrical Merchandising, endorsed the engagement, “The collaboration between MMEM and APC came about naturally, given the partnership between MMEM and Schneider spans decades resulting in a strong alignment between the two companies, especially when it comes to our commitment to advancing the development of datacentres and Industrial Edge.”

“As a proud distribution partner, we’re pleased to see APC being featured on our shelves as a flagship brand for our data and communications business, and looking forward to deepening our collaboration in the future.”

The partnership exemplifies APC by Schneider Electric’s mission to drive digital transformation across all sectors as the Industry 4.0 market has been tipped to reach USD 156.6 billion globally.

Established in 1916, MMEM specialises in a one-stop sourcing and supply solution for the electrical, communications and data, solar, lighting and associated electrical component markets.

The current participating MMEM branches are below:

HAYMANS Brisbane Airport

HAYMANS Fortitude Valley

HAYMANS Maroochydore

TLE Newcastle

TLE Alexandria

TLE Silverwater

TLE Artarmon

AWM Port Melbourne

AWM Altona North

AWM Clayton

AWM Scoresby

AWM Hobart

HAYMANS Marleston

MM Darwin

MM Northbridge

D&W Bassendean

MM Balcatta




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