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Guide to assess a commercial product’s sustainability

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Energy Management Research Centre

Figure 1 - Description of greenwashing

The image of a green earth symbolises a green product claim (i.e., it’s good for the planet), but under the surface the product is not green (i.e., it’s filled with plastic). Advertisements with claims that are too good to be true, are overstated, or misguided are likely examples of greenwashing.