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Schneider Electric Sustainability Initiative Green Yodha reaches 10 million in the first year

New Delhi, Delhi, India

24/11/2022

Targets to save 800 million tonnes of CO2 emissions for its customers by 2025

  • Hosts Green Yodha Yatras across states taking a phygital approach
  • Pledges to increase green material content in its products to 50% by 2025
  • Promises 100% primary and secondary packaging free from single-use plastic and using recycled cardboard by 2025
  • SE Ventures, a global venture capital fund backed by Schneider Electric announces €500 million Fund II to accelerate climate and industrial tech start-ups
  • Aims to provide green electricity access to 50 million by 2025 and 100 million by 2030

Schneider Electric, the leader in the digital transformation of energy management and automation, will be celebrating the first anniversary of its sustainability initiative Green Yodha.  The initiative targeted at building collective climate action through conscious citizens, businesses, and institutions reached over 10 million individuals & businesses in the last 1 year. It adopted a segment wise outreach approach and created awareness with companies operating in Power & Grid, Consumer Products & Goods, Mobility and Water and Water Waste Management etc. through varied digital and on ground initiatives. In the maiden year large number of organizations including JK Cements, Pepsico, Marriott Hotels, UST Global, 3M etc. have become Green Yodha.

On this occasion, Anil Chaudhry, Zone President, India and CEO & MD Schneider Electric India Pvt. Ltd said “Sustainability is at the core of Schneider Electric’s business. We aim to be a catalyst driving sustainability at corporate and individual levels. Green Yodha initiative nudges corporates to turn their climate positive intent into action. I am extremely happy that this powerful initiative has already created strong momentum and reached over 10 million individuals and businesses. This is a proud moment and I congratulate everyone who has chosen to act and become a Green Yodha. This initiative is a testament of our commitment to India’s sustainable future. We must keep moving to maintain the equilibrium and achieve the #NetZero target.”

Highlighting the importance of Green Yodha initiative, Rajat Abbi, VP-Global Marketing, Greater India, Schneider Electric said, “Green Yodha is a strategic initiative that draws its strength from like-minded individuals, who want to contribute to a more climate positive change. We are thrilled with the overwhelming response this initiative has garnered within a year. We have connected with leaders and decision makers through targeted outreach, for spreading awareness across states. We are pleased that leading public and private organizations, partners, suppliers have come forward to embark on their sustainability journey with us. We will continue to accelerate both physical and digital routes to expand the community of Green Yodha and help India achieve its sustainability goals”.

During the year, Schneider Electric also became the sustainability partners for Rajasthan Royals IPL team. The team and management pledged to become a Green Yodha and play a pivotal role in transforming cricket into an environment friendly game.

Technology transfer and collaborations in the industry will be pivotal to achieve net-zero emissions by 2070, a target which was announced by PM Modi last year.  In this direction, Schneider Electric is strongly supporting decarbonization efforts undertaken by its partners and customers with adoption of energy efficient technologies, green-premium products and exploring endless possibilities in universal automation.

SE Ventures, a global venture capital fund backed by Schneider Electric, announced a €500 million Fund II establishing the firm as one of the largest VCs focusing on climate and industrial technology. Backed by Schneider Electric, the global leader in the digitalization of industrial automation and energy management, this move builds upon a 2018 Fund I to bring SE Ventures to €1 billion of committed capital. Fund II will begin deployment in January 2023, doubling down on SE Ventures’ track record of success as an accelerant for category-defining companies in climate-tech, industrial AI, mobility, prop-tech and cybersecurity.

Join The Good Fight!

Become a #GreenYodha today by visiting us here.

Related Spokespeople

  • Rajat Abbi

    VP and Chief Marketing Officer, Schneider Electric India
    A thought leader and a strategic marketing expert, he has ~ 21 years of cross-industry experience, handling diverse leadership roles in Marketing & Strategy, Sales and P&L Management with European, American, and Indian multi-national companies across India & Asia Pacific region.Rajat is currently the Vice President, India Marketing & Chief Marketing Officer - Greater India. He is entrusted with running the marketing function of the company for both Schneider Electric and Lauritz Knudsen (formerly L&T Switchgear), driving brand, digital & commercial excellence and helping the organization achieve its growth ambitions.He is a part of Schneider Electric International Operations Marketing Leadership team and Schneider Electric India Management team.Rajat has worked across B2C & B2B businesses in Global MNCs including United Technologies (Carrier Aircon), Saudi Aramco (Valvoline International), Royal Philips (Philips / Signify) and Apollo Tyres.He is the Chairman of Indo French Chambers of Commerce (IFCCI) Marketing Committee and Member of CII Business Marketing Forum.Considered as one of India’s top marketers, he has won many recognitions including India’s Top 100 Marketing leaders by Businessworld, India’s Leading CMO by CNBC Storyboard 18, Economic Times India’s Leading CXOs and more.He holds a MBA in Marketing & Finance and B.COM (Hons) degrees from University of Delhi.
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