Schneider Electric launches 60 cities Innovation Yatra: reaffirms its commitment to India’s growth in Amrit Kaal
Delhi, India
05/10/2023
- Celebrates 60years of presence in India
- Aims to reach 20mn+ customers and partners, on-board >10K Green Yodhas
- Unveils a Unique Carbon Neutral ‘Innovation Hub on Wheels’ with a mission of making India, more sustainable, digital, and energy-positive.
Schneider Electric, the global leader in the digital transformation of energy management and next-gen automation solutions, today launched the Schneider Electric Innovation Yatra to mark the 60th anniversary of the company’s operations in India.
This carbon-neutral yatra will travel to 60+ cities in India, aiming to highlight Schneider Electric’s 60-year journey in the country and the continued commitment to support nation-building by imparting knowledge around advancements in IoT, Electricity 4.0, Digitization & Sustainability within the Energy management and NextGen automation space. It aims to spread the message of sustainability and digitization by connecting with over 20Mn+ citizens, corporates, industry experts, policymakers, partners, customers, farmers, electricians, institutes, government, and more. The eco-friendly mobile hub is powered by recyclable materials & renewable energy including Luminous solar panels and showcases IOT-enabled solutions, connected product offers, the journey of the group in India, contribution & commitment to India’s growth, and a special ‘Green Yodha’ Sustainability Zone.
Speaking at the launch event, Deepak Sharma, Zone President – Greater India and MD & CEO, Schneider Electric India said, “Our 60 years of presence in India is a testament to our enduring commitment to the nation's progress. Schneider Electric now has 37000+ employees, and 30 manufacturing sites in India, making it the 3rd largest market & one of the 4 global hubs for the group. The Schneider Electric Innovation Yatra is a unique platform to connect & engage with our stakeholders, celebrate our achievements, and showcase our commitment to driving sustainable innovations and digitization. We believe, the vision of building a resilient and sustainable India during Amrit Kaal, can be achieved through collaborative actions. I am deeply indebted to our customers, partners, and employees for their continued trust and support”
Highlighting the company’s focus on responsible marketing, Rajat Abbi, Vice-President- Global Marketing, Chief Marketing Officer, Schneider Electric India, said, “I am elated to see the launch of the Schneider Electric Innovation Yatra. This carbon-neutral Yatra will cover the length and breadth of the country to create awareness around sustainable, digital, and NextGen automation solutions. This unique campaign is an extension of our flagship Green Yodha initiative aiming to reach a wider and diverse audience and have more stakeholders join the good fight against climate change. Our marketing playbook has 4P’s purpose, partnerships, planet, and performance and this initiative will have a unique blend of digital, physical, social and omnichannel presence reaching millions of Indians”
Schneider Electric is present in the Indian market with multiple popular brands including Schneider Electric, L&T Electrical & Automation, Luminous, AVEVA, to name a few.
Schneider Electric is a leader in Energy Management, NextGen automation and Sustainability solutions for diverse industry segments. L&T Electrical & Automation (E&A) offers a wide range of products, solutions and turnkey services for electricity distribution, automation, and control, across various sectors. Luminous Power Technologies is a trustworthy brand with a wide range of innovative products in the power backup, and residential solar space. AVEVA is a global leader in industrial software, driving digital transformation and sustainability - offering partnership for our customers from Grid to Plug, Equipment to enterprise, and component to cloud.
The Schneider Electric Innovation Yatra will connect with India’s diverse ecosystem, from citizens to corporates, from farmers to institutions, and more. It aspires to simplify climate change for the masses by showcasing innovative solutions and creating Green Yodhas, the climate warriors of tomorrow.
Related Spokespeople
Rajat Abbi
VP and Chief Marketing Officer, Schneider Electric IndiaA thought leader and a strategic marketing expert, he has ~ 21 years of cross-industry experience, handling diverse leadership roles in Marketing & Strategy, Sales and P&L Management with European, American, and Indian multi-national companies across India & Asia Pacific region.Rajat is currently the Vice President, India Marketing & Chief Marketing Officer - Greater India. He is entrusted with running the marketing function of the company for both Schneider Electric and Lauritz Knudsen (formerly L&T Switchgear), driving brand, digital & commercial excellence and helping the organization achieve its growth ambitions.He is a part of Schneider Electric International Operations Marketing Leadership team and Schneider Electric India Management team.Rajat has worked across B2C & B2B businesses in Global MNCs including United Technologies (Carrier Aircon), Saudi Aramco (Valvoline International), Royal Philips (Philips / Signify) and Apollo Tyres.He is the Chairman of Indo French Chambers of Commerce (IFCCI) Marketing Committee and Member of CII Business Marketing Forum.Considered as one of India’s top marketers, he has won many recognitions including India’s Top 100 Marketing leaders by Businessworld, India’s Leading CMO by CNBC Storyboard 18, Economic Times India’s Leading CXOs and more.He holds a MBA in Marketing & Finance and B.COM (Hons) degrees from University of Delhi.Read more 
Deepak Sharma
Zone President Greater India, MD & CEO, SEIPLDeepak Sharma is the Zone President, Greater India and MD & CEO, Schneider Electric India (SEIPL). He has 30 years of experience with over 25 years at Schneider Electric, handling diverse roles based out of India, France, China, and the USA across Energy Management & Industrial Automation businesses. Starting in India as a Product Manager for Industrial Automation & Power Products business, Deepak has managed various global roles working across hubs of Schneider Electric in France, China, and the USA - in both Energy Management and Industrial Automation businesses. His journey took a full circle when he moved back to India in 2019 and led the integration of L&T Electrical and Automation Business with Schneider Electric as SVP, Mergers & Acquisitions. This integration was a key enabler in making India the 3rd largest market and one of the four global hubs of Schneider Electric, with 38000 employees and 31 factories. Deepak champions the usage & adoption of energy-efficient and green technologies. He aims to contribute towards a more sustainable, more electric, more digital business and societal environment. He has graduate and postgraduate degrees, and diplomas in management & Electrical Engineering, and is successfully trained through executive education programs of IIM-Ahmedabad, INSEAD France, and UNC Kenan-Flagler Business School, USA. Deepak actively engages with industrial bodies and associations. He is currently Vice Chair, CII National Committee on Smart Cities & Urban Development and a Governing Council Member of Indo French Chamber of Commerce and Industry (IFFCI).Read more
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