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French multinational company Schneider Electric’s pivot to Asia has been progressing steadily. “What is driving us to Asia quite naturally, when you look at what is driving the inflation of energy consumption it’s urbanisation, industrialisation and digitisation. The centre of gravity of these is in Asia,” the company’s Chairman and Chief Executive Officer Mr Jean-Pascal Tricoire explains.

The company’s business exposure in emerging markets has more than doubled from 18 per cent in 1998 to 42 per cent in 2018, while its workforce in Asia Pacific has risen from single digits at the turn of the century to 31 per cent in 2018.

“You will see more of Schneider Electric here as we keep on investing a lot in this part of the world,” adds Mr Tricoire.
Download a detailed case study of how Schneider Electric expanded across Southeast Asia

"The real centre of gravity for growth is Southeast Asia and Singapore is right at the heart of this. The strategy is to look at the entire ASEAN ecosystem, to leverage Singapore’s role as a preferred location to establish companies’ commercial headquarters, while complementing this with manufacturing and other operations that may be built in other ASEAN cities."

Mr Tommy Leong
Zone President for EAJ
Schneider Electric
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“What this building houses, now as we speak, are products that we plan to launch in the market six months from today. I'm not talking products that we're launching here in Singapore; I'm talking globally.”

Mr Damien Dhellemmes
Country President
Schneider Electric Singapore
Leading the way in sustainable energy innovation, Schneider Electric’s award-winning RHQ in Singapore will go carbon neutral in the near future. This smart and green building features solar power generation, specialised waste streams and recycling programmes, occupancy sensors and analytic systems, as well as electric vehicle facilities, showcasing the future of integrated smart energy management and automation.

Mr Dhellemmes shares, “We sell innovation; we sell technology. And for this, definitely, Singapore is a perfect place.”

Get the latest insights on Southeast Asia from EDB

This article was originally written and published by Singapore Economic Development Board (EDB) website. Click below to find out what’s shaping business in Singapore and the region.
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