Juru Bicara

Strategy, Sustainability and Government Relations Director, IndonesiaAs Lead of Strategy, Sustainability, and Government Relations at Schneider Electric Indonesia, Donald oversees the development and execution of the company’s strategic plan, ensuring alignment between commercial objectives and Indonesia's regulatory framework. He serves as a principal liaison between the private sector and government, advocating for policies that support energy efficiency, digital transformation, and energy transition initiatives.

Data Center Business Vice President, IndonesiaEllya Cen is the Business Vice President for Secure Power at Schneider Electric Indonesia, leading the Data Center segment. With over 24 years of experience across industries including electronics, banking, and hospitality, she brings a strategic and multifaceted approach to business leadership. Her career includes key roles such as Head of Business at Samsung Electronics B2B and Product Management Lead at HP Inc., along with earlier experience in banking and hospitality. Ellya’s expertise spans P&L management, product development, market expansion, and enterprise B2B strategies. In her current role, Ellya focuses on driving innovation and sustainable growth through digitalization and energy optimization. She is known for her strengths in organizational navigation, data analytics, and people management, and is committed to building a resilient and future-ready digital infrastructure.

President Director for Schneider Electric Indonesia & Timor-LesteMartin Setiawan is the President Director of Schneider Electric Indonesia & Timor-Leste. He previously served as Vice President for Industry from 2022 to 2024 and Vice President for Power Products and Digital Energy from 2017 to 2022. In his role as Cluster President, Martin is dedicated to driving growth, sustainability, and digital transformation in the region, while fostering strong relationships with customers and partners. Martin joined Schneider Electric in 2010 and held various leadership roles at Schneider Electric, spanning across Power Products, Digital Energy, Industry Automation, Channel Management, Marketing and Sales Management. With over a decade of experience in the industry, Martin has a proven track record of driving business success and delivering impactful results. He is known for his strategic vision, innovation mindset, and ability to inspire and motivate teams to achieve their full potential. Martin is committed to leverage technology to create a net zero and inclusive future for all. He is passionate about people development, continuous innovation, collaboration, diversity, equity and inclusion.

Tonny Kusumo serves as the Industry Business Vice President of Schneider Electric Indonesia, bringing a wealth of experience and a strong record of success to his role. Previously, he held key positions within Schneider Electric, including Channel Marketing Manager for Industry Business and Business Offer Manager. Since joining Schneider Electric in 2011, Tonny has showcased his expertise across various domains such as Industry Automation Business Offer Marketing, Channel Marketing, Partner Management and Project Management. With over a decade of industry experience, he has consistently driven business success and delivered impactful results, particularly in marketing strategy, tactical transactional campaigns, and partner ecosystem development. In his current capacity, Tonny is dedicated to propelling growth and digital transformation within the Industry domain while nurturing robust relationships with industry stakeholders. He is deeply committed to empowering customers to optimize energy usage through automation, electrification, and digitalization, all in pursuit of a more resilient and sustainable future. Tonny's passion for people, technology, and digital innovation underscores his vision for a brighter, more sustainable tomorrow.

National Sales Director, China & East Asia Operations