How to Seize the Value of the Data Economy

The global COVID-19 pandemic has accelerated the massive migration to digital technologies. Businesses across industries are digitizing their operations at speed and scale, in order to enable growth and gain resiliency in times of crisis. At the same time, research by PwC Research shows that the importance of robotics, machine learning, and automation in factories will continue to rise, and machines will be increasingly vital when controlling for speed, quality, and budget. The World Economic Forum estimates that 70% of new value created in the economy over the next decade will be based on digitally enabled platform business models.3 The data economy is changing the competitive landscape, providing opportunity for market power and economic gains.